Is your product-led B2B SaaS converting less than 20% of your trials?

You’re spending money to acquire trial signups for your growth-stage B2B SaaS. You know that every customer who converts is worth thousands of dollars in LTV.

But your trial to paid conversion is lower than 20% - a reasonable benchmark to aim for. Which means you’re filling a leaky bucket by wasting money on acquiring trials that don’t convert.

You’ve redesigned your onboarding flow more than once. Maybe you’ve even added an onboarding drip email campaign. And you’ve got some good hunches about what your customers’ Aha moment is.

But you and your team still struggle to get your trial to paid conversion to 20% (and beyond!) You want to grow conversion, but your team doesn’t have the depth of experience or a step-by-step framework to get you there.

On top of that, there are dozens of tactics to comb through and test to improve trial to paid conversion (Product tours? Drip emails? Checklists? Bots? The list goes on...) You’ve tried many, but sometimes it feels like you’re trying tactics without a stategy. You figure there’s got to be a better way.

Kareem gets what users want. He has spent years thinking deeply about how and why users do what they do. He's one of the few people that really gets HCI and usability. Talk to Kareem, you will learn.

Brian Norgard
CPO of Tinder

Imagine the ARR if you converted 20% of trials

Imagine knowing...

  • WHY trialers signed up
  • exactly WHICH trials to optimize for (and which to ignore)
  • WHY some trials converted... and some didn’t
  • WHAT problem trialers hope your app will solve for them
  • And HOW to get trialers to their "Aha" moment

If you knew that, how many more trials could your team convert?

Even if you converted a modest 5-10 more trials each month, how much ARR would that add over a year?

And with more ARR, how much faster would your business grow?

I’ll let you in on a little secret. There is a straightforward way to grow your conversion...

In 2003 ESPN Insider was a 7 figure ARR product. I grew revenue by 25% in 6 months by improving its onboarding.

Let's grow your SaaS conversion together

There are three ways I can help you grow revenue by improving your conversion. Each relies on the framework I've been developing and refining since 2003.

1. UX Teardown of your Onboarding Flow ($4.5k USD)

Wondering what your onboarding flow looks like to fresh eyes? Get an annotated screen-by-screen teardown, and come away with a prioritized list of improvements to improve your onboarding flow to increase conversion.

2. Trial to Paid Growth Plan

Do you lack in-house expertise or bandwidth to build out a new onboarding flow? Benefit from the framework I've developed since 2003 to convert more trials while building your Trial to Paid Growth plan.

Your plan will form your foundation about how to improve your onboarding experience, delight more trials, and increase your trial to paid conversion.

Why me

I’m Kareem, a 3x B2B SaaS founder w/ two exits. Over the last 20 years I went from developer to Product Manager to founder to consultant. And now I want to help you improve your B2B SaaS trial to paid conversion rate.

Kareem Mayan, Principal at

Just a few of my happy customers

Ecamm Invelo Lawmatics ESPN

I started developing my onboarding framework in 2003 when I was Product Managing’s Insider business (a seven-figure ARR product). By focusing on conversion I grew revenue by 25% in 6 months.

I've been doing UX reviews since 2004 (my first one was on Flickr). Since then I’ve watched hundreds of people stumble through Onboarding flows in usability tests. I’ve learned what does work (and what doesn’t). I’ve also put together dozens of onboarding UX reviews focused on increasing trial to paid conversion.

“What makes you different from other onboarding consultants?”

Glad you asked - here are three ways I'm different from others.

1. Strategy first, then tactics

Other consultants focus solely on your in-app UX. But onboarding is more than a set of tactics.

When we work together, we first build your onboarding strategy. I help your team align on who your ideal customers are and the jobs they wished your software did for them.

Then we validate those assumptions using data.

After we align on who your trials are and what they want, we move to tactics. We identify leveraged changes to your UX to get trials to the Aha moment to improve conversion.

2. A conversion framework refined over 20 years

Since 2003 I've been developing and refining a framework to improve self-serve onboarding conversion.

First, you identify your customer segments and their needs.

Then you validate each segment's Aha moment - the moment where they think "oh, I see how this could work for me" and become really motivated to see if your app will solve their problem.

And finally, we use those insights to improve your UX.

I used the basic version in 2003 to grow ESPN Insider revenue by 25% in 6 months. And I've refined it dozens of times since, which you benefit from.

3. I'm a 3x founder (with 2 exits)

I'm technical and have run three product-led SaaS companies, so I appreciate the tension between implementation cost and ROI. I'll prioritize high-leverage improvements so you'll have a list of low-hanging fruit to get a good return, quickly.

In other words, you can be confident the improvements I provide will both increase your conversion AND be a profitable investment.

Customer stories

Kareem gets what users want. He has spent years thinking deeply about how and why users do what they do. He's one of the few people that really gets HCI and usability. Talk to Kareem, you will learn.

Brian Norgard
CPO, Tinder

Kareem had great insights about our customers after a very short time. His ability to see both the product management and the engineering sides of the equation is one-of-a kind.

Collin Stewart
CEO, Predictable Revenue

I would definitely recommend working with Kareem. He gave us a map for what to do next. We feel like we have a checklist of what we need to do now.

Katie Fawkes
Director of Marketing, Ecamm

Kareem is fantastic. He provided thoughtful, actionable insights that we implemented immediately which resulted in a noticeable improvement in our product experience. When you're building software and very close to the product, it can be easy to lose sight of experiences that make a big difference - Kareem helps you see the forest of the trees. I'd highly recommend working with him.

Dennis Pilarinos
CEO, Unblocked

Recently got an onboarding review for Sudowrite by Kareem Mayan and his clear, unbiased insight gave us tons to work with! In my experience, onboarding is often the weakest link in your funnel. Fix it, and you not only fix conversion, you also improve retention. Which means hiring Kareem is likely to be one of the biggest levers you can pull.

Amit Gupta
CEO, Sudowrite

I would absolutely recommend Kareem. He’s super smart, helped us think about things that we hadn’t, and he provided valuable outcomes.

Sarah Meyer Bottorff
SVP Growth, Lawmatics

The new onboarding process is invaluable. Kareem’s work is going to add millions to our bottom line.

Justin Silverio
CEO and Founder, Invelo

Kareem’s onboarding UX audit exceeded my expectations. It was totally what we needed—I'm really, really, really glad we did it.

Zach Gemignani
CEO, Juice Analytics